Topic page for Market Research at 北京赛车pk10 UK

北京赛车pk10 UK topic page, a collection of Market Research articles and analysis

Articles: 652 Results
Research suggests that research may not work

Research suggests that research may not work

Six months after the general election, if there's anything to be learnt, it's that research might not work, says Greg

#TwitterMusic: is selling out a thing of the past for brand-band partnerships?

With this year's festival season well under way, Rebecca Coleman gets exclusive access to new research from Twitter that offers

Orlando Wood: explains the psychology behind market research

Media360: Rush people to find out how they really feel about ads

Successful marketing in the 21st century should be based on fast, intuitive and emotional techniques, Media360 was told this morning.

Are brands ready for the connected traveler?

WATCH: are travel brands keeping up with the connected traveller?

Big brands in the travel sector met last week to discuss the age of the 'connected' traveller and whether or

Collider: runs speed dating session with Ogilvy & Mather

Things 北京赛车pk10 learned from speed dating with startups

Collider, the company that invests in and supports startups, held a speed dating session with Ogilvy & Mather Group UK

Arif Durrani, head of media at 北京赛车pk10, editor of Media Week

Meaningful brands enjoy major competitive edge

In a continuation of a trend that has been gaining momentum for the past three years, Havas' robust update to

Gary Laben: the chief executive at KBM Group and global chief data officer at Wunderman

WPP partners Facebook to offer 'enhanced insights'

The WPP Data Alliance is working with Facebook to share data and offer its clients "enhanced insights".

Brands must create 'retail theatres' to appeal to digital natives

A report by Samsung, 'Future Shoppers', has claimed that retailers need to do more to enhance the in-store experience for

Inadvertently rude logos

A logo is an representation of a brand and the company as a whole, although on occasion the art director

WPP celebrates winning holding group of the year in Cannes: O鈥橩eeffe (left) and Sorrell

WPP wins holding company of the year in Cannes for fourth time in a row

Sir Martin Sorrell hailed "brilliant work for clients" as accolades for 47 agencies, including network of the year for Ogilvy